I believe that a blog can be successful using a variety of different techniques. First of all, blogs cannot be lengthy. I have ADD and will not sit down to read some long blog post that does not have pictures or videos to go along with it. Second, I think the writer needs to relate the blog to their target audience and make it so the readers can understand and relate it to their own lives. Third, I think it is important for bloggers to be witty. I love reading things that are not only smart and informative, but if it’s funny, I will be more likely to read it.
